Extensive full research has shown that searchers

Considered in the light of this factor, it makes sense that people would avoid
clicking on adverts wherever possible.

At the same time, however, the way that these information seekers look for
the information that they want is pretty much cast in stone as well. They will
open up their favorite search engine, type in the word or phrase that they
want to search for, and hit the ‘Enter’ key.

 This will bring up a page of search engine results that shows them the top
ten most popular sites that are related to that phrase on the left hand side
of the page, together with a handful of adverts on the right hand side.

Extensive recent research has shown that searchers almost always click on
the top results on the left hand side of the page, and then work their way
through those top ten results to find what they are looking for.

If they cannot find the information that they are seeking by doing this, then
they might click on an advert, or they could move to the second page of the
results and look at the natural (organic) search results that are featured in
positions 11-20 for the term that they searched.

If you can get your site pages into the top ten or twenty of the natural
search engine results, the chances of your being able to pull visitors are very
good. Of course, that is everyone else’s objective as well, so the competition
for those coveted top ten spots can be extremely fierce.

Despite that competition, you must do everything that you can to get your
page featured, and one of the ways that you do this is through the
application of what are known as search engine optimization (or SEO) tactics
to the creation of your pages.